Hard Body Labs was built from the grind—physically, mentally, and spiritually.
Founded by Sade Abate, a Navy Veteran who found strength and identity through fitness after becoming disabled in the military.
On a mission to grow the brand in Texas, Sade met Cameron Dukes, a self-made entrepreneur who once faced homelessness and doubt from everyone around him. But he bet on himself—and won.
Inspired by Sade’s vision and grit, Cameron joined Hard Body Labs as a partner, bringing the same relentless mindset that got him off the streets and into business.
Two men. One vision. Built from pain. Driven by purpose.
Hard Body Labs creates clinically dosed, transparently labeled supplements for those who refuse to quit. No gimmicks. No shortcuts.
This is for the underdogs.
Train hard. Recover harder. Stay relentless.
Welcome to Hard Body Labs.
